Nielsen Launches First Consumer Mobile App in the US


Nielsen has just launched Nielsen Top Ten, an app for the mobile platform that gives analytical insights into media and product trends. Nielsen, founded by Arthur C Nielsen Sr in 1923, is specialists in global information and analysis of consumer trends. Mitchell Habib, Chief Operating Officer said that the app was designed, developed and launched by talented industry professionals with a view to giving consumers a single source access to different types of content and product data. He said that it is a one-of-its-kind tool that would help marketers knows buying preferences of people.

Paul Donato, chief research officer said that mobiles are growing in popularity and introducing this app was a logical step to meet emerging needs. The app was launched with a simultaneous bus tour of ten cities to Universities in the country including the University of Wisconsin, Virginia Tech, New York University, Howard University and Tufts, to popularize it with college students. Nielsen plans to hold local events at each institution including interactive tent, customized top ten lists with content drawn from student insights and silent disco.

Top Ten covers music, movies, books, mobile apps, TV shows, websites, cosmetics, beer, candy and video games, to mention a few of the huge amount of data it tracks. Users can customize Top Ten to personalize view of the top ten lists based on various parameters such as age, location and gender. Data is based on US consumers at present and is aimed at the US markets. The app is available for iPhone, Android devices and iPads, downloadable from Google Play and Apple Store.

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